Find the market to sell to first
Propose 20 to 40 markets, score each, shortlist by plain code, test a few with a small round and choose.
How it works
4 steps in YuktiBOS.
Where to find it: Strategy, Market finder.
- List possible markets.
- Score each for Pain, Targetability, Purchasing power and Growth.
- Plain code shortlists the best.
- Plan a small test and choose. Each market also gets a stickiness check.
What you get
What comes out of it.
A ranked and explained list.
A person always picks.
A free version of the tool exists.
Who it is for. Founders with more ideas than time.
You may also know this as: which market should I target, market selection framework, target market finder.
Related things you can do
More from Strategy: Market, Offer and Pricing
The Strategy: Market, Offer and Pricing featureDesign an offer: the dream outcome, the obstacles and three scored optionsSet a price with an anchor and check the unit economicsList your riskiest assumptions and the cheap test for eachPrint a one-page strategy pack with market, offer, price and risks
See it in a use case
Want to find the market to sell to first?
We are onboarding a small number of businesses for early access. Tell us what you do and what you would like off your plate.