Strategy: Market, Offer and Pricing

List your riskiest assumptions and the cheap test for each

Write down the guesses behind your market, offer and price, each with a cheap test and the signal that proves it true or false.

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How it works

4 steps in YuktiBOS.

Where to find it: Strategy, Assumptions.

Open the Assumptions register.
Review the guesses behind market, offer and price.
Set a cheap test for each.
Record the signal that proves it right or wrong.

What you get

What comes out of it.

A short list of what to test first.

Who it is for. Founders before they spend money.

Leadership and strategy Game and board-game company Fintech and consumer app

You may also know this as: assumption testing, riskiest assumption test, lean validation plan.

Related things you can do

Print a one-page strategy pack with market, offer, price and risks

More from Strategy: Market, Offer and Pricing

The Strategy: Market, Offer and Pricing feature Find the market to sell to first Make a story card for each market Design an offer: the dream outcome, the obstacles and three scored options Set a price with an anchor and check the unit economics

Everything you can do

Want to list your riskiest assumptions and the cheap test for each?

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