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Strategy: Market, Offer and Pricing

Design an offer: the dream outcome, the obstacles and three scored options

State the dream outcome and every obstacle, write a solution for each, and score three offers on the value equation.

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How it works

4 steps in YuktiBOS.

Where to find it: Strategy, Offer.

  1. Write the dream outcome.
  2. List every obstacle in the way.
  3. Write a solution for each.
  4. Compare three offers scored on the value equation and pick.

What you get

What comes out of it.

Three offers side by side.

A free version of the tool exists.

Who it is for. Founders sharpening what they sell.
Leadership and strategyMarketingProfessional servicesEducation and coaching institute

You may also know this as: create an irresistible offer, value equation offer, offer design template.

Related things you can do

Set a price with an anchor and check the unit economics

More from Strategy: Market, Offer and Pricing

The Strategy: Market, Offer and Pricing featureFind the market to sell to firstMake a story card for each marketList your riskiest assumptions and the cheap test for eachPrint a one-page strategy pack with market, offer, price and risks

Everything you can do

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