Make a story card for each market
One card per chosen market: the pain or gain, the moment they feel it, the proof you need and which offer fits.
How it works
4 steps in YuktiBOS.
Where to find it: Strategy, Story cards.
- Choose your markets and a value proposition.
- Generate a card per market.
- Edit it.
- Start an article or ad from a card.
What you get
What comes out of it.
Whether the market is easy or hard to reach and how sticky it is.
A card that feeds content and ads.
Who it is for. Marketers briefing writers.
You may also know this as: customer story card, market messaging card, pain and gain statement.
Related things you can do
More from Strategy: Market, Offer and Pricing
Want to make a story card for each market?
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