Free tool · Step 4 of 5
Brand finder. Beliefs can't be written for you. They can be found.
Tell the tool about your business in your own words and get an archetype, a position line, a personality, beliefs in three lines, who you are for and not for, a palette and a font pair.
Free to try. Make a free account.You get: A brand foundation: position line, beliefs, personality, palette and fonts.
Before you start
Tell us who you are, then try Brand finder free.
Two quick details so we can follow up if you want us to. Then we take you straight to the tool.
What you get
A clear answer, not a blank page.
A position line with a warning
If it is too long or too generic, the tool says so, instead of handing you something that could belong to any competitor.
Beliefs from your own words
Each belief carries a You said quote. A belief without a quote from you is marked Suggested until you keep it.
Who it is for, and not for
Plus personality, five colours with names and hex codes, and a free Google Fonts pair.
Share and download
A tall card made for Pinterest, plus downloads.
How it works
From a few words to a result.
Open the tool and follow the screen. There is nothing to install.
- Create a free account.
- Fill a short form: business, what you sell, who for, up to three mood words.
- Press one button. In about 30 seconds you get your brand foundation.
- Share the card or download it.
Where it fits
Brand finder is step 4 of 5.
Start anywhere. Each tool works on its own. Done in order, each one starts with more of what you already know.
- 1Market finderWho to sell to first
- 2OfferWhat you sell
- 3PricingWhat it costs
- 4Brand finderWhat you stand forYou are here
- 5Voice and toneHow you sound
How we keep it honest
- Yukti never invents a belief. It finds candidates in your words and you swipe Agree, Close or Disagree.
- The quotes are checked by code against what you wrote.
- Your words are private to your account and are not used to teach the AI for other people.
Questions
Is it free?
You get a free profile with a small allowance. Paid plans exist in the app for more.
Who sees what I type?
Only you. You can download everything or delete your account at any time.
Behind the tool
The story of how we built it.
Quotes checked by code, six parts, no colours. AI can write, but beliefs it cannot write.
Read: The brand tool: beliefs can't be written by AI, so we surface them
Doing all five?
See what you get from the whole journey, with a link to each tool, or request a trial to run it all inside YuktiBOS.