Search, research and brand
Strategy: Market, Offer and Pricing
From a market to an offer to a price, with the riskiest guesses tested cheaply. Turn a market into a strong offer and a sensible price, with the riskiest guesses listed and tested, all on one printable page. Use it for a client, or on its own with no client.
What you get
6 things this does for you.
Market finder
Propose 20 to 40 markets, score each for Pain, Targetability, Purchasing power and Growth, shortlist by plain code, plan a small test and choose. Each market also gets a stickiness check.
Story cards
One card per chosen market: the pain or gain line, the moment they feel it, the proof you need and which offer fits. Articles can start from a card.
Offer
The dream outcome and every obstacle, a solution for each, then three offers scored on the value equation. You pick.
Pricing
Three price options with an anchor, plus unit economics from two numbers only you know.
Assumptions register
The riskiest guesses behind market, offer and price, each with a cheap test and the signal that proves it true or false.
Strategy pack
The chosen market, offer, price and riskiest assumptions on one printable page. No AI is involved in building it.
How it works
In four steps.
No manuals needed. Each step is one screen, and the next step is always nearby.
- Describe the business and find markets.
- Pick a market, then an offer, then a price.
- List and test the riskiest assumptions.
- Export the pack.
Where people stay in control
Code does the ranking and the arithmetic. The AI proposes, a person picks. Nothing in these tools blocks a task or an approval.
What you can do with this
- Find the market to sell to first
- Make a story card for each market
- Design an offer: the dream outcome, the obstacles and three scored options
- Set a price with an anchor and check the unit economics
- List your riskiest assumptions and the cheap test for each
- Print a one-page strategy pack with market, offer, price and risks
Want strategy: market, offer and pricing on your business?
We are onboarding a small number of businesses for early access. Tell us what you do and what you would like off your plate.