Search, research and brand
Market research and surveys
Scores come from evidence, not from opinion. Each group of buyers gets four scores, Pain, Purchasing power, Targetability and Growth, computed only from evidence you add. There is no box to type a score from opinion. Add interviews and survey answers and watch the confidence grow.
What you get
4 things this does for you.
Segments and evidence
Create a group of buyers, add evidence of different kinds and delete what is wrong. The page says how much evidence each score rests on.
An interview guide on demand
Draft an interview guide for a segment and extract evidence from what people said.
Surveys with a public link
Draft a survey, make it live, and share the link. Answers can be turned into evidence for the scores.
Search for demand
Search for demand evidence from the web. Standalone market research also works with no client at all.
How it works
In four steps.
No manuals needed. Each step is one screen, and the next step is always nearby.
- Create a segment of buyers.
- Add evidence: interviews, surveys, demand searches.
- Read the four scores and how confident they are.
- Feed the result to the Market finder and story cards.
Where people stay in control
Scores are computed in code from the evidence. A person chooses the market.
Want market research and surveys on your business?
We are onboarding a small number of businesses for early access. Tell us what you do and what you would like off your plate.