Score a market from evidence, not opinion
Each group of buyers gets four scores, Pain, Purchasing power, Targetability and Growth, calculated only from evidence you add.
How it works
4 steps in YuktiBOS.
Where to find it: Strategy, Research.
- Create a segment of buyers.
- Add evidence of different kinds and delete what is wrong.
- Read the four scores and how much evidence each rests on.
- Feed the result to the market finder.
What you get
What comes out of it.
No box to type a score from opinion.
Confidence that grows with evidence.
Who it is for. Founders deciding who to sell to.
You may also know this as: market research scoring, market segmentation evidence, market validation.
Related things you can do
More from Market research and surveys
Want to score a market from evidence, not opinion?
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