Run social media for a board-game company in one consistent voice

A small studio has one voice, a few channels and no marketing team. Write the voice down once and let every draft be checked against it.

Run social media for a board-game company in one consistent voice. A YuktiBOS use case.

The problem

What goes wrong without a system.

A game studio is its founder's voice. When posts are drafted by a freelancer or an AI that has never met the founder, they come out sounding like everyone else, and the wrong words creep in: a board game called a card game, or a claim that cannot be backed up.

How YuktiBOS handles it

5 steps, with a person at every decision.

  1. Capture the voice by talkingThe Voice and tone tool asks one question at a time, by voice or typing. The founder picks the sample that sounds like them. The result is a finished document, not a form.
  2. Set words to use, rarely use and never useA never-say list becomes a hard check: a piece that still contains a banned phrase is sent back.
  3. Plan a steady cadenceSet the channel mix and posts per week, then plan the month and approve the week. Key days such as game and play days can be reserved.
  4. Add images and PinsKeep a private photo library, make pictures, and create Pinterest Pins with searchable titles, alt text and a tracked link.
  5. Approve and postTick the five publishing checks, choose the time, and post on LinkedIn, Instagram, Pinterest and the rest, or post by hand.

Where approved pieces can be posted

  • LinkedIn
  • Instagram
  • Facebook Page
  • Threads
  • Pinterest
  • Google Business Profile
  • Your website

Also written and checked for, posted by hand

  • YouTube
  • X
  • Reddit
  • Discord
  • Substack

Each channel is connected per client and posts only after a person approves. Google Business Profile needs Google's approval of API access before it can post.

Features and tools used

What is behind each step.

Brand and voice

What you believe and how you sound, in a form the writers read.

Content planning and calendar

Plan the month, approve the week, and let the day write itself.

Photos, video and Pinterest

The pictures, the reels and the Pins, all behind the same approval.

Auto-posting and channels

Approved pieces go out at the time you chose, on the channels the client uses.

Approvals and publishing

Nothing posts until a person presses a button.

Free tools that help here

Questions people ask

Do I need to know what my brand is first?

No. The Brand finder surfaces beliefs from your own words and shows the quote. It never invents a belief.

Can the founder post from a personal profile?

Posting is connected per client and per channel. Pieces can also be posted by hand from a personal profile.

Related use cases

Want this running on your business?

Tell us what you do and what you would like off your plate. We will say what exists, what is half built and what is not started.