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Content planning and calendar

Set the content mix by channel, type and purpose

Decide how much of each kind of post you want and check planned against target before you approve the month.

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How it works

4 steps in YuktiBOS.

Where to find it: Content, Calendar, Strategy.

  1. Open the content strategy for the client.
  2. Set the mix by channel, type and purpose, with a focus dial such as lead gen, launch, brand or retention.
  3. Look at the month as a grid.
  4. Compare planned against target in the bars before you approve.

What you get

What comes out of it.

A strategy, not just a list of posts.

A visual check against target.

A clear focus for the month.

Who it is for. Strategists who want a plan with a balance.
ContentMarketingLeadership and strategyMarketing agency

You may also know this as: content strategy mix, content pillars, lead gen vs brand content ratio.

Related things you can do

Plan a month of content ideas and approve themPick a post format and a call to action: hot take, framework, case study and more

More from Content planning and calendar

The Content planning and calendar featureFill next week's calendar from approved ideas in one pressDecide which channels are on now, later or not yet

Everything you can do

Want to set the content mix by channel, type and purpose?

We are onboarding a small number of businesses for early access. Tell us what you do and what you would like off your plate.

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