See which lead source brings customers and what each cost
Find out which channel brought your leads and what each source cost, so you stop paying for sources that do not turn into people.
How it works
4 steps in YuktiBOS.
Where to find it: CRM, Sources (cost set in Set-up).
- Enter the cost of each source in CRM Set-up.
- Every lead keeps its source: a form, a lead magnet, a social message or an import.
- Open Sources to compare what each source brought.
- Read it next to the funnel to see which sources reach the won stage.
What you get
What comes out of it.
A source for every lead, kept on the person's record.
A comparison by source and cost.
A starting point for deciding where to spend next month.
Who it is for. Marketers and owners comparing sources.
You may also know this as: lead source report, cost per lead by channel, where do my leads come from.
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